OYA Blonde Platinum Shampoo - Violet Color-Correcting Shampoo - Helps Reduce Warm & Dull Tones on Highlighted Hair - Gentle Sulfate-Free Cleanser with Sea Kelp, Green Tea & Sunflower Extract - 300 ml

OYA Blonde Platinum Shampoo by OYA is designed for everyday care of blonde, blonder, brunette, and gray hair using a cool violet base that helps reduce the appearance of brassy and yellow tones while supporting silver and highlighted looks. The purple shampoo works as a gentle, color depositing cleanser that assists with toning blonde hair and maintaining balanced, vibrant color for a polished, refined finish. Crafted with a sulfate-free formula, the shampoo cleanses effectively while helping manage orange and brass tones often seen in bleached, highlighted, and shimmering hair shades. The lightweight liquid format allows for even distribution, supporting consistent toning results across blond, grey, and silver tones with a smooth, manageable appearance suitable for women and all hair colors. Natural extracts of Sea Kelp, Blue Sea Kale, Green Tea, and Sunflower are blended into the formula to support a gentle cleansing experience inspired by green product ingredients. These plant-based elements complement the purple shampoo’s toning properties while helping maintain softness and overall hair condition for regular use. Moisturizing provitamin B5, also known as Panthenol, supports hydration and helps maintain a smooth feel, making the shampoo suitable for frequent care of blonder and highlighted hair. The color depositing approach helps reduce the visible effects of brassy and yellow tones while promoting a clean, silver-toned appearance and refreshed color vibrancy. OYA Blonde Platinum Shampoo comes in a 300 ml / 10.1 fl. oz bottle, offering a practical size for ongoing toning blonde hair routines at home or on the go. The liquid format is designed to support consistent care for blond, grey, and shimmering hair shades with a balanced, sulfate-free cleansing experience.

• COOL VIOLET TONING BASE – OYA Blonde Platinum purple shampoo uses a cool violet formula for toning blonde hair and blonder shades, helping reduce brassy and yellow tones while supporting gray and grey hair care, offering a color depositing cleanse that maintains silver and highlighted looks and helps preserve vibrant, balanced color
• GENTLE CLEANSING FORMULA - Designed as a sulfate-free shampoo for blond and blonder hair types, the purple shampoo gently cleanses while helping make brass and brassy tones less visible, supporting yellow and orange tone control for gray and grey shades with a balanced, color depositing approach suitable for women
• NATURAL EXTRACT BLEND - Infused with Sea Kelp, Blue Sea Kale, Green Tea and Sunflower, the purple shampoo supports toning blonde hair and highlighted styles, helping maintain silver and blonder shades while reducing brassy and yellow appearance, combining green products ingredients with a gentle, sulfate-free cleansing base
• MOISTURIZING PROVITAMIN B5 - Panthenol adds moisture support to this purple shampoo for blonde and blonder hair, helping maintain softness while assisting with toning blonde hair and managing brassy and yellow tones, offering a color depositing cleanse that complements silver, gray and highlighted styles
• EVERYDAY SIZE AND CARE SUPPORT - OYA Blonde Platinum purple shampoo comes in a 300 ml, 10.1 fl. oz bottle designed for regular use on blond, blonder and grey hair, helping maintain toning blonde hair results while reducing brassy and yellow tones, supporting silver and highlighted looks with a gentle, sulfate-free cleansing formula